Description
Marketing with BCAP is the World’s Only Marketing Decision-Making Software Program Devoted to Case Studies Marketing with BCAP is a Microsoft Excel-Based Program for Microsoft Windows Operating Systems for PC Computers The workbook includes sample case studies, BCAP solutions and analysis for the cases, a chapter on preparing fi nancial projections, and a note on how to use BCAP for a group project. Marketing With BCAP Software Features:
Online glossary of all key business defi nitions Easy-to-use fl owchart, menus, help and instruction features
Financial statements wizards that calculate all ratios and help develop projected statements
SWOT-based approach for identifying case issues
Marketing, human resources, operations, MIS, accounting and fi nance, and general management overviews
Multi-person data merge features for group projects
Brainstorming and creativity aids
Decision and implementation worksheets
