Marketing with BCAP

Marketing with BCAP is the World’s Only Marketing Decision-Making Software Program Devoted to Case Studies Marketing with BCAP is a Microsoft Excel-Based Program for Microsoft Windows Operating Systems for PC Computers

Description

Marketing with BCAP is the World’s Only Marketing Decision-Making Software Program Devoted to Case Studies Marketing with BCAP is a Microsoft Excel-Based Program for Microsoft Windows Operating Systems for PC Computers The workbook includes sample case studies, BCAP solutions and analysis for the cases, a chapter on preparing fi nancial projections, and a note on how to use BCAP for a group project. Marketing With BCAP Software Features:

Online glossary of all key business defi nitions Easy-to-use fl owchart, menus, help and instruction features

Financial statements wizards that calculate all ratios and help develop projected statements

SWOT-based approach for identifying case issues

Marketing, human resources, operations, MIS, accounting and fi nance, and general management overviews

Multi-person data merge features for group projects

Brainstorming and creativity aids

Decision and implementation worksheets